top of page
javier agustin rojas_smud zelcer niceto_IMG_5973_high.jpeg

Front View

Photography by @Javier Agustin Rojas

javier agustin rojas_smud zelcer niceto_IMG_5988_high.jpeg

Outside View, Detail A

Photography by @Javier Agustin Rojas

javier agustin rojas_smud zelcer niceto_IMG_6060_high.jpeg

Outside View, Detail B

javier agustin rojas_smud zelcer niceto_IMG_6140+39_high.jpeg

Building Entrance

javier agustin rojas_smud zelcer niceto_IMG_6039_high.jpeg

Outside, Detail C

Photography by @Javier Agustin Rojas

Main Space

Photography by @Javier Agustin Rojas

javier agustin rojas_smud zelcer niceto_IMG_6241+40_high.jpeg
CP-AnaSmud-CasaLuaa-0291.jpg

Pasillo Pasante

CP-AnaSmud-CasaLuaa-0287.jpeg

Azotea

Swimming Pool Area

Render

CP-AnaSmud-CasaLuaa-0268.jpeg
javier agustin rojas_smud zelcer niceto_IMG_6371_high.jpeg

Main Space

Photography by @Javier Agustin Rojas

javier agustin rojas_smud zelcer niceto_IMG_6419_high.jpeg

First Floor, Offices

javier agustin rojas_smud zelcer niceto_IMG_6425_high.jpeg

Detail

javier agustin rojas_smud zelcer niceto_IMG_6383_high.jpeg

First Floor, Office Hall

Photography by @Javier Agustin Rojas

javier agustin rojas_smud zelcer niceto_IMG_6401_high.jpeg

Inside Office A

Photography by @Javier Agustin Rojas

javier agustin rojas_smud zelcer niceto_IMG_6530_high.jpeg

Inside Office B

Photography by @Javier Agustin Rojas

javier agustin rojas_smud zelcer niceto_IMG_6545_high.jpeg

View from Office A

javier agustin rojas_smud zelcer niceto_IMG_6635_high.jpeg

Construction Detail

javier agustin rojas_smud zelcer niceto_IMG_6581_high.jpeg

Seconf Floor Offices

Photography by @Javier Agustin Rojas

javier agustin rojas_smud zelcer niceto_IMG_6649+48_high.jpeg

Main Area, lit at Night

Photography by @Javier Agustin Rojas

javier agustin rojas_smud zelcer niceto_IMG_6622+21_high.jpeg

Reception

javier agustin rojas_smud zelcer niceto_IMG_6709+08_high.jpeg

Entrance Space, before Street

javier agustin rojas_smud zelcer niceto_IMG_6757+56_high.jpeg

Entrance Space

Photography by @Javier Agustin Rojas

javier agustin rojas_smud zelcer niceto_IMG_6821+20_high.jpeg

Front View with lights on

javier agustin rojas_smud zelcer niceto_IMG_6775+74_high.jpeg

Buildin Entrance at Dawn

javier agustin rojas_smud zelcer niceto_IMG_6650+49_high.jpeg

Main Space, with lights On.

Photography by @Javier Agustin Rojas

_niceto_pl_curado-PB.jpg

Ground Floor

_niceto_pl_curado-P1.jpg

First Floor

_niceto_pl_curado-P2.jpg

Second Floor

_niceto_pl_curado-P3.jpg

Third Floor

_niceto_corte_curado-C1.jpg

Axonometric View

Drawing

_niceto_axo_curado-AX.jpg

Axonometric View

Drawing

_casa-ana_curado-DET.jpg

Detail

Drawing

javier agustin rojas_smud zelcer niceto_IMG_6935+34_high.jpeg

Last Floor

Photography by @Javier Agustin Rojas

Memory

The project consists on the expansion and restoration of an old warehouse in the Palermo neighborhood of Buenos Aires. It was built to contain the offices, warehouses and exhibition spaces of a company that designs and sells clothing products.

 

Two very dissimilar types of construction coexisted on the site: to the front, an abandoned and very deteriorated sausage-type house, and to the back, a shed that functioned as a mechanical workshop. Between both constructions there was a patio that provided natural light and ventilation to both spaces.

 

Preserving the existing courtyard as the articulating core of both constructions, the design decision was based on the enhancement of the existing shed, where the creative area is developed. The building where the brand's production areas and warehouses are located was designed on the front. This decision, which on one side is in contradiction with a typological tradition, allowed the creative area of the company to have a climate of absolute intimacy, generating a world of its own and sustaining the heterogeneity of the company's activities. 

The central design axes that structured the project were deployed on the need for all environments to receive natural light and coexist with the outside space in some way, to value the existence and ensure the greatest possible space for each program. Based on this search, a new courtyard was created towards the back of the building, leaving the shed configured between two courtyards that ventilate and illuminate the programs that delimit it. The shed was stripped of its interior elements to leave the bare structure in view. Light colors were chosen for all the spaces to achieve, together with the mirrored cladding on the dividing wall, the sensation of spatial amplitude and maximize natural light.

Project in

Association with

Associate Architect

Project Team

Arch. Daniel Zelcer

Arch. Camila Jalife

Arch. Ludmila Saudibet

Collaborators

Constructor: Gealco

Lighting: Arch. Arturo Peruzotti 

Equipment: Arch. Agustina Gentili

Graphics: Estudio Hummus

Landscape: Mariana Zavala

Niceto, 2020.
Built

bottom of page